Overview
- Journalists marking International Rum Day on Sunday, August 16, 2026, reiterated Bacardí’s place in rum history and its current global standing.
- Bacardí was founded in Santiago de Cuba in 1862 and the brand’s bat logo is traditionally credited to the founder’s wife, Amalia, as a local cultural symbol.
- The company remains privately held through Bacardí Limited and is governed by descendants of the founder, with Facundo L. Bacardí serving as board president since 2005.
- Bacardí established production outside Cuba early in its history, opening operations in Barcelona in 1910 and launching major plants in Mexico and Puerto Rico in 1930; Mexico was the first country to produce Bacardí outside Cuba and received the Hecho en México mark on September 12, 2025.
- Brand Finance values Bacardí at about $3.1 billion and Mexico is cited as its second-largest market, a fact that matters for trade and for efforts to grow premium rum sales in a market that currently imports more rum than it exports.