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Mexico Finalizes Record FITUR 2026 Push to Court Investment and Air Links

Mexico enters the fair as the invited country of honor with a unified pavilion representing all 32 states.

Overview

  • President Claudia Sheinbaum urged governors and officials to keep delegations austere and avoid excesses or unnecessary public spending.
  • Tourism officials will unveil a Fonatur land‑investment scheme and a new international connectivity agenda, with Europe routes to be announced by airlines including Aeroméxico and Iberia.
  • Fonatur mapped financing forums with Santander and BBVA, plus a UN Tourism/CAF presentation of Mexico’s investment guide and an Inter‑American Development Bank session on sustainable funding.
  • Private‑sector leaders forecast strong deal activity, as Concanaco‑Servytur estimates up to €500 million in new investments and WTTC backs Mexico’s slate of events.
  • FITUR organizers expect more than 10,000 companies from 161 countries and an economic impact in Madrid topping €500 million, while Mexico fields about 1,000 delegates and 20+ off‑site activations.