Overview
- Profeco’s binding guidelines took effect upon their Feb. 19 publication and cover concerts and events expected to exceed 20,000 attendees.
- Promoters and sellers must post at least 24 hours before sales the full event details, venue map with clearly labeled sections and seat counts, terms, and cancellation and refund policies.
- Vendors must display the total price from the start—including taxes, fees and any charges—without later changes, and any add-on services must be optional rather than preselected.
- Platforms must guarantee ticket validity, deploy protections against bots and automated bulk buys, and explain virtual-queue operations while stating that queue access does not ensure availability.
- Refunds for cancellations must match the amount paid and use the original payment method unless the buyer agrees otherwise, compensation when applicable cannot be below 20%, Profeco retains sanction powers, and Ticketmaster México has pledged full compliance.