Overview

• Mexico's government has formally requested private TV stations to stop airing a U.S. anti-migration ad, calling it discriminatory and harmful to human dignity.
• The ad, part of a multi-million-dollar campaign led by DHS Secretary Kristi Noem, warns against illegal migration and features strong language targeting criminal activity.
• President Sheinbaum plans to introduce legislation to ban foreign government advertisements on Mexican broadcasters, citing sovereignty concerns.
• In response to U.S. pressure, Mexico has deployed troops to its border with the U.S. and is weighing potential retaliatory tariffs.
• The dispute underscores growing tensions over migration policies, with Mexico criticizing the ad's potential to incite violence and undermine bilateral cooperation.