Overview
- Expedia reported 300%–1,000% hotel price spikes in Mexico City, Guadalajara and Monterrey during the tournament window and launched a “Ven por el Futbol, Quédate por Más” page to steer fans to cheaper Mexican destinations, warning that airport immigration and baggage systems need upgrades.
- Tourism Secretary Josefina Rodríguez told a BBVA forum that Mexico expects more than 5 million World Cup visitors, with projections of 48% higher spending and 44% more tourists, and urged investors to help spread travel across all 32 states.
- Jalisco officials said Guadalajara will host four World Cup matches and forecast 2.5–3 million visitors, unveiling a downtown FIFA Fan Fest, concerts and a Real Madrid–Barcelona legends match, alongside hotel expansion to more than 90,000 rooms and airport-access upgrades.
- Quintana Roo pitched itself as the gateway to all 16 host cities based on daily air links, with Cancún confirmed to host the 2026 Banking Convention from March 18–20 and two national teams set to base in Cancún and the Riviera Maya, according to travel industry briefings.
- Public–private financing and regional products advanced at Madrid events, with Santander citing $2.7 billion financed for 20 tourism projects in the southeast and states rolling out offerings such as Michoacán’s 267 “Rutas del Aficionado,” Querétaro’s immersive dome and new Madrid flight, and Sinaloa’s “Del Mar a la Montaña.”