Overview
- City organizers reported distributing roughly 1,800 kilos of rosca in 600 segments—about 400 meters in total—serving close to 28,000 people at the Ángel de la Independencia, with milk and toys also handed out.
- Public servings continued today across several borough sites, with scheduled giveaways in venues such as Tláhuac, Miguel Hidalgo, Álvaro Obregón, Iztapalapa and Tlalpan.
- High demand generated long lines and viral scenes, including shoppers cutting a rosca inside a Costco after paying, highlighting how store experiences become flashpoints during the rush.
- A social‑media post described a woman identified as Ximena buying 1,000 Costco roscas in Guadalajara to resell in Colima at 599–720 pesos, compared with reported in‑store prices of about 429–539 pesos.
- Profeco urged consumers to compare rosca prices with its Quién es Quién en los Precios tool, which listed supermarket options as low as 179 pesos at Bodega Aurrera and around 189 pesos at Walmart, with varied sizes and offerings at Chedraui.