Overview
- The initiative combines non‑repayable seed grants of 25,000 pesos, microloans from 10,000 to 100,000 pesos at zero or very low annual rates, and job placement through so‑called sorority‑minded companies.
- A network of 70 territorial monitors will identify priority beneficiaries and provide technical, financial and rights‑based guidance to sustain projects.
- Business chambers including Canaco, Coparmex, Canacope, CMIC, Canadevi, AMMJE and the CCE committed to support formal jobs with an equality focus.
- Training will target STEM and artificial intelligence skills, and officials are developing a 24/7 virtual assistant for entrepreneurs using Google and Outlook AI.
- Officials cited persistent gaps—42% of households led by women, about 37% of those women in income poverty, and 57% female labor participation versus 75% for men—to justify the program’s design.