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Mexico Cigarette Prices to Jump About 20% on Jan. 1 After IEPS Hike

The government casts the measure as a health intervention with a per‑cigarette levy that escalates annually through 2030.

Overview

  • Distributors have sent new price lists to retailers, and many shops have begun posting higher prices with broader rollout expected in early January.
  • Mainstream packs are listed around 100–108 pesos for brands such as Marlboro and Benson & Hedges, while some lower‑priced options remain under 90 pesos.
  • Congress raised the tobacco IEPS rate to 200% from 160% and set the 2026 per‑cigarette quota at 0.8516 pesos under a schedule that increases yearly.
  • Economic modeling by CIEP projects a roughly 7.3% decline in 2026 cigarette pack sales as higher prices curb purchases.
  • The tobacco changes are part of broader “impuestos saludables” that also increase levies on sugary drinks and add a tax to beverages with non‑caloric sweeteners, with some beverage price adjustments already applied in December.