Overview

• Mexico received 23.4 million international tourists in January–June 2025, up 7.3% year over year, with foreign‑exchange earnings of $18.6808 billion rising 6.3%.
• Average spending per international air tourist reached $1,280.7 in the first half of 2025, a 6.9% increase from 2024, while cruise passengers totaled 5.7 million, up 9.6%.
• UNWTO reported 45 million international arrivals to Mexico in 2024, ranking second in the Americas behind the United States and ahead of Canada and the Dominican Republic.
• Female visitors by air numbered about 5.695 million in the first half, representing 51.7% of total international tourists and increasing 1.8% from a year earlier.
• Arrivals remain concentrated through Cancún (47%), Mexico City (14%) and Los Cabos (12%), with faster growth reported from markets such as Argentina, South Korea and China.