Mexico Celebrates Grandparents Day on Aug. 28 With Discounts, Campaigns and Messages

Authorities and media reiterate that Mexico’s Grandparents Day is observed nationally on August 28, a date PENSIONISSSTE cites as established in 1983, distinct from the international July 26 observance created by Mensajeros de la Paz in 1998. The INAPAM credential functions as official ID and unlocks nationwide discounts, with outlets publishing restaurant and service lists to help families use benefits for today’s celebrations. Nestlé’s Chocolate Abuelita is running a #SacaTuLadoAbuelita recipe contest through August 28, awarding kits to top posts that tag @recetasnestlemx and garner the most likes. Newsrooms are curating cultural content for the day, including meme galleries and suggested phrases for WhatsApp and social media to honor grandparents without in‑person visits. Coverage notes the observance is widely practiced across schools and communities rather than anchored by a single statute, with INEGI reporting 25.9 million people aged 53 or older in 2023 as context for its social impact.

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