Overview
- Alimentos para el Bienestar launched procurement on December 10 by collecting 30 tonnes for immediate distribution under the temporary label “La mejor lenteja de México.”
- Bienestar-branded packaging is underway, with sales planned to begin in Tiendas Bienestar nationwide by the end of January.
- The first purchase window runs from December 2025 to July 2026 to acquire about 700 tonnes from 253 producers in Coeneo and Huaniqueo.
- Initial shipments are being staged from the program’s operational unit in Morelia for distribution to the retail network.
- Officials have not disclosed the federal investment amount for the lentil purchases.