Overview

• Fourteen toy manufacturers—including Mattel de México, Hasbro de México and Juguetes Famosa—were certified at the Secretaría de Economía’s “Juguetes con Corazón Mexicano” event in Mexico City
• Certified producers recorded a 17.4% increase in national toy production, driven by innovation and job creation
• Women make up 70% of the toy sector workforce, highlighting the industry’s emphasis on gender‐inclusive employment
• The ‘Hecho en México’ seal seeks to boost domestic consumption under unified quality criteria while reinforcing national manufacturing identity
• The program will launch international trade fairs starting in Florida to expand export opportunities and elevate Mexico’s brand abroad