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3h ago

Mexican TikTok Influencer Murdered During Livestream Sparks Femicide Investigation

Authorities probe Valeria Márquez's killing as a gender-based crime, with federal and state investigators examining cartel links and hired assassins' involvement.

Mexican social media influencer, Valeria Marquez, 23, who was brazenly shot to death during a TikTok livestream in the beauty salon where she worked in the city of Zapopan, looks on in this picture obtained from social media. @v___marquez/via Instagram/via REUTERS
A newsstand displays front pages covering the funeral Mass of Valeria Marquez, 23, a Mexican social media influencer who was fatally shot during a TikTok livestream, in Guadalajara, Mexico, May 16, 2025. REUTERS/Stringer
People walk past a newsstand displaying front pages covering the funeral Mass of Valeria Marquez, 23, a Mexican social media influencer who was fatally shot during a TikTok livestream, in Guadalajara, Mexico, May 16, 2025. REUTERS/Stringer
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Overview

  • Valeria Márquez, a 23-year-old beauty influencer, was fatally shot during a TikTok livestream at her salon in Zapopan, Jalisco, on May 13, 2025.
  • Prosecutors are investigating the case as a potential femicide, citing gender-based motives and systemic violence against women in Mexico.
  • The attackers, described as hired hitmen, posed as delivery drivers and were accompanied by a motorcycle rider, reflecting organized-crime tactics common in the region.
  • Mexico’s federal security cabinet, led by President Claudia Sheinbaum, is collaborating with Jalisco prosecutors to determine motive and identify suspects, though none have been named yet.
  • The murder has reignited discussions on Mexico’s high femicide rates, with over 850 cases recorded in 2023, and the broader culture of impunity and victim-blaming.