Overview

• Mystika confirmed in a communiqué and on Instagram that Pepe Soho died on Friday, October 10, from cardiac arrest at his Mexico City home.
• The institution stated it will continue operating normally and dedicated ongoing programming to preserving his artistic vision.
• Soho founded Mystika Inmersivo in Tulum in 2021 and expanded the concept to Mexico City in 2024 with multi-room sensory experiences.
• He earned international recognition by winning the 2017 World Photographic Cup in Yokohama and later showcased work at Expo Dubai 2020.
• After a severe horse-riding accident in India, he turned to nature photography, studied at New York’s International Center of Photography, and his family has requested privacy as reports differ on whether he was 52 or 53.