Overview

• Valeria Marquez, a 23-year-old beauty influencer with nearly 200,000 followers, was killed on May 13 while livestreaming from her salon in Zapopan, Jalisco.
• The assailant posed as a delivery person bringing a gift before fatally shooting Marquez in the chest and head; the incident was captured on video.
• The Jalisco State Prosecutor’s Office is treating the case as a femicide under gender-based violence protocols but has not identified any suspects or motives.
• Investigators have ruled out any direct evidence linking the killing to organized crime, despite Jalisco's history of cartel-related violence.
• The case has reignited national discussions about femicide in Mexico, where an estimated 10 women are murdered daily, often with low conviction rates for perpetrators.