Overview

• Valeria Márquez, a 23-year-old beauty influencer with over 100,000 TikTok followers, was shot and killed during a live broadcast from her salon in Zapopan, Jalisco.
• The attacker, posing as a delivery rider, entered her salon, confirmed her identity, and fatally shot her before fleeing on a motorcycle.
• The Jalisco prosecutor's office has launched a feminicide investigation, though no arrests have been made and the motive remains unclear.
• Márquez's killing has reignited concerns over gender-based violence in Mexico, where feminicides are alarmingly frequent and often go unresolved.
• The incident highlights the risks faced by social media personalities who share personal and professional spaces online.