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Mexican Influencer and Mayoral Candidates Killed in Live-Streamed Shootings

The murders of Valeria Marquez and two Veracruz mayoral candidates expose deep-seated violence against women and threats to Mexico's electoral process.

Valeria Márquez, a 23-year-old Mexican influencer, was murdered during a live broadcast at a beauty salon.
HOUSTON, TEXAS – APRIL 5: The Mexican flag flies on Day 6 of the Fayez Sarofim & Co. U.S. Men’s Clay Court Championship at River Oaks Country Club on April 5, 2025 in Houston, Texas. (Photo by Aaron M. Sprecher/Getty Images)
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A Mexican social media influencer has been murdered during a live stream on TikTok

Overview

  • Valeria Marquez, a 23-year-old TikTok influencer, was fatally shot while live streaming from her beauty salon in Jalisco, with police now investigating the crime and pursuing the gunman.
  • Yesenia Lara Gutierrez, a mayoral candidate in Veracruz, was killed during a live campaign broadcast, marking the second assassination of a candidate in the state this election cycle.
  • Mexican authorities are coordinating federal and state efforts to enhance security for candidates, with 57 individuals requesting protection ahead of the June 1 elections.
  • The killings underscore the pervasive gender-based violence in Mexico, fueled by a culture of machismo and impunity, as well as the targeting of political figures by criminal groups.
  • President Claudia Sheinbaum and Veracruz Governor Rocio Nahle have pledged justice and reinforced security measures to safeguard democratic participation during the electoral period.