Overview

• Families now face back-to-school bills averaging 9,000–9,700 pesos per student, a roughly 35% increase over last year and equivalent to up to 40% of household income.
• Technology accounts for as much as 25% of total expenses, with laptops costing between 4,199 and 39,018 pesos and tablets priced from 7,999 to 22,499 pesos.
• Profeco launched its “Regreso a Clases 2025” campaign on August 4, deploying price verifications, surveillance and consumer assistance across 38 ODECO offices through August 31.
• The PAN parliamentary group has pressed SEP and Profeco for stricter oversight, setting up citizen complaint channels and constant monitoring to prevent unjustified price hikes.
• Up Sí Vale’s survey finds 58% of working parents plan to spend over 4,000 pesos per child and 29% expect outlays above 6,000 pesos, with many relying on payroll benefits, loans or reduced household expenses to cover rising school costs.