Overview

• Valeria Marquez, a 23-year-old beauty influencer with nearly 100,000 TikTok followers, was shot and killed during a livestream on May 13 in Zapopan, Jalisco.
• Authorities in Jalisco have classified the case as femicide, a crime encompassing gender-based violence, personal relationships, or public exposure of the victim.
• The livestream video, which briefly captured the assailant’s face, is being analyzed by investigators and remains a key piece of evidence.
• Officials have ruled out cartel involvement, shifting their focus to Marquez’s personal relationships, including reports of a conflict with an ex-boyfriend.
• The killing has reignited outrage over Mexico’s high femicide rate, with 1.3 femicides per 100,000 women recorded in 2023, among the highest in Latin America.