Overview

• The campaign’s Mumbai leg featured branded metro rides where fans snapped selfies with the stars as part of an immersive promo.
• Kolkata stops included fan sessions at Eden Gardens and Olive Cafe before a dinner hosted by Sourav Ganguly.
• Social media buzz around the co-stars’ chemistry saw fans calling them "new love birds."
• Staggered Pritam-composed singles from May through June culminated in a full soundtrack launch that featured Aditya Roy Kapur unexpectedly recording most of one song.
• Basu’s ensemble drama, shot without formal scripts, weaves four love stories across India’s metros ahead of its July 4 theatrical release.