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Meta’s Twitter Competitor Faces Uphill Battle Despite Instagram’s Global Reach

Overview

  • Linda Yaccarino, Twitter's incoming CEO, responded confidently to news of Instagram's Twitter clone.
  • Instagram, owned by Meta, is developing a decentralized social media app to compete with Twitter called "P92."
  • Influencers and celebrities are already testing Instagram's Twitter competitor, though experts doubt its chances of success.
  • Instagram has struggled to build new products from scratch and would be better served improving its existing app.
  • Meta's access to billions of users gives Instagram an advantage, but the company has a poor track record of creating successful new platforms.