Overview

• Threads has reached more than 400 million monthly active users after adding roughly 50 million in the last quarter.
• Similarweb data shows Threads’ mobile app attracted 115.1 million daily active users in June, edging closer to X’s 132 million while X’s web visits outpace Threads by 145.8 million to 6.9 million.
• Meta has rolled out features including direct messaging, a developer API, custom feeds, trending topics, live sports scores, AI enhancements and fediverse interoperability.
• User uncertainty over X’s moderation and advertiser skepticism along with interest in alternatives like Bluesky have bolstered Threads’ appeal.
• Meta reports that 63% of Threads posts are text-only and that daily users follow fewer than half the same accounts they do on Instagram, fostering distinct, less combative communities.