Overview
- Meta's social media app Threads has launched in the European Union, five months after its release in other parts of the world.
- Threads gained more than 100 million users in its first week before those numbers drifted down.
- Meta will hope it will drive interest in the platform, which has undergone significant improvements since its launch in other countries in July.
- Threads remains less popular than X, and has many fewer users than TikTok, or other Meta services Instagram and Facebook.
- People in the EU can choose to create a Threads profile that is connected to their Instagram account or use Threads without a profile.