Meta's Threads Hits 100 Million Daily Users as Growth Accelerates

Threads now boasts 300 million monthly users, positioning itself as a key competitor to X and Bluesky in the social media landscape.

Meta CEO Mark Zuckerberg announced Threads has surpassed 100 million daily active users, a milestone revealed for the first time.
The platform has also grown to 300 million monthly active users, up from 275 million in November, reflecting rapid growth since its launch last year.
Threads' growth has been driven by new features such as custom feeds, starter packs for new users, and options to customize default feeds.
The app has benefited from an exodus of users from X (formerly Twitter), with many exploring alternative platforms like Threads and Bluesky.
Bluesky, another rising competitor, has over 25 million users but remains significantly smaller than Threads in terms of user base.