Meta's Threads App Unveils GIF and Poll Features; Zuckerberg Predicts One Billion Users Within Years

Threads App Gains Momentum with New Features, Surpasses 100 Million Monthly Active Users just Months after Launch.

Threads, the social networking app by Meta (formerly Facebook), has introduced new features: the ability to post GIFs and run real-time polls. GIFs can be added to posts or replies, and polls will notify participants when they end.
Meta CEO Mark Zuckerberg predicts Threads will reach one billion users within a few years. Despite initial user drop-off post-launch, recent feature implementations seem to have boosted engagement.
The new features arrive after Threads achieved nearly 100 million monthly active users, just three months after its launch. The rapid growth has been encouraged by the functionality additions like a web-based version, post editing, profile switching, and a chronological feed.
Threads faced initial criticism for limited functionality compared to other platforms, but steady feature additions, including the new GIF and Poll features, have led to rebounded engagement. Threads' growth is notable in light of competitor X's (formerly Twitter) recent unpopular changes.
Although not available in Europe due to regulatory compliance concerns, Zuckerberg expressed optimism for Threads' future. The platform's focus on 'public conversation' and positivity is expected to draw more users in the coming years.