Meta's Q2 Earnings Anticipated to Reflect Strong Ad Sales and AI Investment

Analysts predict a 20% revenue increase driven by political and event advertising, while scrutinizing AI spending returns.

Meta is expected to report a significant rise in ad sales, boosted by the Olympics and upcoming elections.
Investors are keen to see returns from Meta's substantial investments in AI technology.
The company's AI capabilities have been enhanced with the release of the Llama 3.1 model and new AI tools.
Analysts have mixed views on the impact of Meta's high capital expenditures on its financial outlook.
Potential TikTok ban and political ad spend could further benefit Meta's advertising revenue.