Meta's Q2 Earnings Anticipated to Reflect Strong Ad Sales and AI Investment
Analysts predict a 20% revenue increase driven by political and event advertising, while scrutinizing AI spending returns.
- Meta is expected to report a significant rise in ad sales, boosted by the Olympics and upcoming elections.
- Investors are keen to see returns from Meta's substantial investments in AI technology.
- The company's AI capabilities have been enhanced with the release of the Llama 3.1 model and new AI tools.
- Analysts have mixed views on the impact of Meta's high capital expenditures on its financial outlook.
- Potential TikTok ban and political ad spend could further benefit Meta's advertising revenue.