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Meta's Q2 Earnings Anticipated to Reflect Strong Ad Sales and AI Investment

Analysts predict a 20% revenue increase driven by political and event advertising, while scrutinizing AI spending returns.

  • Meta is expected to report a significant rise in ad sales, boosted by the Olympics and upcoming elections.
  • Investors are keen to see returns from Meta's substantial investments in AI technology.
  • The company's AI capabilities have been enhanced with the release of the Llama 3.1 model and new AI tools.
  • Analysts have mixed views on the impact of Meta's high capital expenditures on its financial outlook.
  • Potential TikTok ban and political ad spend could further benefit Meta's advertising revenue.
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