Particle.news

Download on the App Store

Meta's New 'Link History' Feature Tracks User Browsing on Facebook

The feature, turned on by default, collects data for targeted advertising, but users can opt out.

  • Meta, the parent company of Facebook, has introduced a new 'Link History' feature that tracks the websites and webpages users visit from their Facebook feed.
  • The feature is turned on by default and the data collected is used to target advertising.
  • Users can opt out of this feature, but the process to do so is not straightforward.
  • The feature is currently only available on the Facebook app, and it is unclear whether using Facebook on a computer or directly within a web browser protects users from having their links tracked.
  • The 'Link History' tool is being rolled out gradually and is not yet available globally.
Hero image