Overview
- Meta, the parent company of Facebook, has introduced a new 'Link History' feature that tracks the websites and webpages users visit from their Facebook feed.
- The feature is turned on by default and the data collected is used to target advertising.
- Users can opt out of this feature, but the process to do so is not straightforward.
- The feature is currently only available on the Facebook app, and it is unclear whether using Facebook on a computer or directly within a web browser protects users from having their links tracked.
- The 'Link History' tool is being rolled out gradually and is not yet available globally.