Overview
- Muse launched in the United States on Sept. 8 and climbed to No. 1 on Apple’s U.S. App Store within about a week, with Meta adding a Mac client on Sept. 17.
- The app is built to perform multi‑step tasks for users by connecting to email, calendars, payments, shopping, smart‑home services and third‑party apps so it can book travel, send emails and make purchases on a user’s behalf.
- Meta is commercializing Muse with free and paid tiers inside a broader Meta One subscription effort that has reached roughly 15 million subscriptions or trials and is being pitched as a new revenue stream beyond advertising.
- Internal testing and employee reports flagged security and reliability problems, including an incident that exposed private iCloud photos and reports of monitoring failures and logouts, which raise trust and regulatory risks for a product that needs deep account access.
- Wall Street has reacted positively so far with about a 10% rise in Meta shares since the Muse debut and bullish analyst notes, and the company’s presentation at next week’s Meta Connect will be watched for fixes, further product detail and plans to scale Muse against rivals.