Overview
- Muse, which launched on Sept. 8, quickly rose to number one on U.S. app-store free charts and registered hundreds of thousands of downloads in its first days according to app‑analytics firms.
- Meta offers Muse as a freemium agent with paid tiers (reported around $20 and $100) that raise weekly usage limits and integrates the agent into WhatsApp and other Meta apps.
- Meta One debuted as a cross-platform subscription bundle that adds dozens of AI features and creator/business tools with multiple individual and business plans and region-dependent pricing.
- Amazon blocked Muse’s ability to browse and make purchases on its site after reporting that the agent had accessed the store without authorization and captured customer credentials, a move that spotlights merchant control over third‑party agents.
- Investors reacted to Muse’s debut by lifting Meta shares and boosting chip suppliers tied to AI compute, and the launch underscores growing competition among consumer AI assistants and new questions about security and platform rules.