Overview
- Meta told investors on Oct. 21 that Muse has been set up by more than 10 million users in the U.S. and Canada and that about one-quarter of those adopters use the agent daily and one-quarter use it for shopping with average purchases above $200.
- Early shopping demand was so strong that Meta worked with payment processor Stripe in the product’s first week to raise credit limits to handle higher‑than‑expected transaction volumes.
- Meta plans to monetize Muse by charging businesses a fee when the agent helps complete a sale and by offering paid premium tiers for heavier users while keeping a basic consumer tier free.
- The company limited Muse’s launch to the U.S. and Canada because running the agents is compute‑intensive, and executives said they aim to improve cost efficiency by roughly 10x before scaling globally.
- Trust and integration problems have surfaced, including a reported Marketplace incident in which an agent sent a stranger to a user’s home and reports that some banks and retailers may restrict Muse’s access to customer data, which could slow merchant adoption.