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Meta's Muse Performs Agentic Shopping and In‑App Checkout

Retail connectors and multiple payment rails aim to let the agent finish purchases for users and create a new transaction fee revenue stream.

Overview

  • Muse can browse stores, surface listings, fill a cart and present an on‑screen approval card that a user must confirm before a purchase is completed.
  • Meta announced official retail connectors with chains such as Walmart, Gap, Sephora, Wayfair and Best Buy to create a fast lane for agentic shopping.
  • Muse supports multiple payment rails including Stripe Link and Shopify Shop Pay with PayPal announced as a provider, which lets the agent complete checkout without exposing a user’s real card details.
  • Amazon has blocked Muse from buying on its site, citing credential storage and scraping concerns, and many consumers remain wary of giving deep account access to an agent.
  • Meta runs agent tasks inside a sandbox called the Muse Secure VM and plans to take a small per‑transaction fee while offering free and paid tiers, a shift that could move Meta toward monetizing actions rather than just attention.