Overview

• Evercore ISI’s Mark Mahaney said Meta’s AI work has lifted the user and advertiser experience, driving nearly 70% growth in revenue per employee.
• The company is expected to allocate about $60 billion to $65 billion in 2025 capital expenditures to expand AI infrastructure.
• Q2 2025 revenue rose 22% to $47.52 billion as ad impressions increased 11% year over year and price per ad rose 9% in the June quarter.
• Meta’s scale underpins its advertising edge, with roughly 3.4–3.48 billion daily active users and about 98% of 2024 revenue coming from digital ads.
• Investors see both opportunity and risk as forecasts call for digital-ad growth to slow to about 9% annually from 2025 to 2030, even as the stock is up roughly 30% year to date to $778 as of September 22.