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10mo ago

Meta's AI Labeling Tool Mistakenly Tags Real Photos as 'Made by AI'

Photographers express frustration as Meta's detection system incorrectly labels genuine images, impacting their work.

A woman in a red blazer leans against a wall with the Meta logo on it and looks down at her phone.
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Meta had said it was working with industry partners to align on common standards to label AI content

Overview

  • Meta's AI content detection tool has been mislabeling real photos as AI-generated on platforms like Instagram and Facebook.
  • High-profile cases include an IPL victory photo and images by former White House photographer Pete Souza.
  • The issue arises from minor edits made using tools like Adobe's Generative Fill, which trigger the 'Made with AI' label.
  • Photographers are unable to remove the incorrect labels, causing widespread dissatisfaction and confusion.
  • Meta is working with industry partners to refine the labeling process and better reflect the actual use of AI in images.