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Meta’s $799 Ray‑Ban Display Sells Out Across U.S. Stores With Restocks on the Way

Meta is prioritizing in-person demos to calibrate the Neural Band, creating short-term purchasing bottlenecks.

Overview

  • Meta says nearly every stocked U.S. location sold out within 48 hours of launch, with demo appointments largely booked through November.
  • CTO Andrew Bosworth reports the rollout is off to a strong start, with restocks coming soon and plans to double the number of retail locations.
  • Customers can join waitlists or place backorders as Meta works to expand demo capacity to handle demand.
  • Purchases require an in-store fitting and walkthrough so staff can size the Neural Band, verify wrist signal detection, and confirm display comfort.
  • The smart glasses cost $799 in the U.S., pair a right-lens color display and native apps with gesture control via the sEMG Neural Band, and are slated to reach France, the UK, Italy and Canada starting in early 2026.