Overview
- Metallica has initiated a blood donation campaign in the USA, inviting fans to contribute at donation centers before upcoming concerts.
- Fans who participate in the drive receive a complimentary Metallica T-shirt as a token of appreciation.
- The initiative is a collaboration with the American Red Cross, ensuring the collected blood will be used in hospitals to meet critical healthcare needs.
- This campaign aligns with the start of Metallica's M72 World Tour, which begins next week and spans the USA, Canada, Australia, New Zealand, and England.
- The effort reflects a growing trend of artists integrating philanthropy with tour promotions to engage fans in meaningful causes.