Overview

• Meta will begin notifying people on Oct. 7, with the policy taking effect Dec. 16 outside the EU and UK, where rollout is planned for a later date due to stricter privacy rules.
• Conversations with the chatbot will be read and stored to personalize advertising and to influence which posts appear in social feeds across Meta’s apps.
• Meta says it will not use discussions of sensitive topics such as religion, sexual orientation, politics, health or ethnicity for ad targeting.
• There is no opt-out from collection when using the bot; users can adjust the level of ad and feed personalization, and WhatsApp offers settings to prevent others from adding the bot to chats.
• Meta positions the change as a cross-platform signal system linking WhatsApp, Instagram, Facebook and Threads interactions to ad and content recommendations.