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53m ago

Meta Will Use AI Chat Interactions to Personalize Feeds and Ads Starting December 16

The update folds chatbot conversations into Meta’s ad-targeting system, raising fresh privacy concerns from experts.

The logo of Meta is seen at Porte de Versailles exhibition center in Paris, France, June 11, 2025. REUTERS/Gonzalo Fuentes/File Photo
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PARIS, FRANCE - MAY 24: Mark Zuckerberg, chief executive officer and founder of Facebook Inc. attends the Viva Tech start-up and technology gathering at Parc des Expositions Porte de Versailles on May 24, 2018 in Paris, France. The VivaTech exhibition in Paris brings together nearly 1800 start ups alongside the largest international groups. (Photo by Christophe Morin/IP3/Getty Images)
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Overview

  • Users will be notified on October 7, the change takes effect on December 16, and there is no opt-out for people who use Meta AI.
  • Voice and text exchanges with Meta AI will be added to existing signals to shape posts, Reels, groups and advertising across Facebook, Instagram, WhatsApp and Messenger.
  • Cross-app use via Accounts Center means a chat in one service can influence recommendations in another, and the treatment of encrypted conversations does not change.
  • The rollout begins in most regions but excludes the European Union, the United Kingdom and South Korea at launch.
  • Meta says conversations about sensitive topics will not be used for ads and it has no plans to place ads inside chat, as Meta AI usage exceeds 1 billion monthly users.