Overview
- Meta staff have discussed with Google Cloud fine-tuning Gemini and open-source Gemma on Meta’s proprietary ad data, according to The Information via Reuters.
- The discussions are in early stages and could end without a deal.
- The proposal aims to boost ad relevance across Facebook, Instagram, and WhatsApp.
- Turning to Google’s models would signal ongoing challenges scaling Meta’s Llama efforts despite heavy investment in AI infrastructure and talent.
- Meta shares fell 1.54% on Thursday after the report, as both Meta and Google have recently credited AI with strengthening their ad businesses.