Meta Warns of AI-Driven Romance Scams Targeting Social Media Users

Scammers are increasingly using generative AI to create convincing fake identities and exploit vulnerable individuals for financial gain.

Meta has identified a rise in romance scams where generative AI is used to create fake personas, including altered faces and voice clones, to deceive victims.
Scammers often pose as military personnel, celebrities, or professionals and build trust before requesting money, frequently in cryptocurrency or gift cards.
Meta has removed over 116,000 scam-related accounts in 2025 and over 408,000 in 2024, with many originating from West African countries.
The company is testing facial recognition technology to combat impersonation scams, particularly those involving celebrities, and collaborates with external firms to dismantle scam networks.
Experts advise users to verify online acquaintances, remain skeptical of unsolicited messages, and be cautious of requests for money, especially during emotionally vulnerable times like Valentine's Day.