Overview

• Meta will allow brands to input a product image and budget and receive complete ad campaigns generated and targeted by AI across Facebook and Instagram by the end of 2026.
• The AI tools will produce imagery, video and text and suggest user targeting based on factors such as geolocation to optimize performance.
• Advertisers can deploy real-time personalized ad variations that adjust content dynamically to individual users’ data profiles.
• The platform threatens to disintermediate traditional advertising agencies and open the market to small-budget advertisers without agency fees.
• Meta has allocated between $64bn and $72bn in capital expenditure to build the AI infrastructure supporting its automated advertising platform.