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Meta Unveils Muse Charm, a Palm‑Sized Device to Run Its Muse AI

The surprise reveal signals Meta’s shift from metaverse bets to treating Muse as a cross‑device personal‑AI platform set for holiday sales.

Overview

  • Meta introduced the Muse Charm at its Meta Connect event on Sept. 24 and said it aims to start selling the device in December for the holiday season.
  • The Charm is a pocketable, Tamagotchi‑style device with an about 2‑inch OLED touchscreen, front and rear cameras, an integrated 5G modem, USB‑C charging and a fingerprint sensor.
  • Meta says the design came from a new in‑house design lab led by former Apple designers and that the Charm moved from playful prototype to product in roughly nine months under CEO pressure.
  • Key commercial details remain unresolved: Meta has not fixed a price, carrier terms for cellular access are not final and production volumes are undetermined even as it lines up retail partners such as Walmart and Best Buy.
  • Early market reaction to Muse has lifted investor sentiment but analysts warn the Charm may stay a niche, youth‑focused gadget unless it offers capabilities that clearly beat phones, watches or smart glasses.