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Meta to Use Meta AI Chats to Personalize Content and Ads From Dec. 16

Meta says assistant chats will become signals for its ranking systems, with sensitive topics excluded.

Meta comenzará a notificar a sus usuarios que ahora usará las interacciones con su IA para configurar el algoritmo que define el contenido y los aviso que verá cada persona
Meta usará las conversaciones con su inteligencia artificial para personalizar publicidad y contenidos
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Mark Zuckerberg, CEO de Meta. (Foto: AFP)

Overview

  • Notifications about the change begin Oct. 7, 2025, ahead of a Dec. 16 rollout in most regions that Meta says could touch more than one billion monthly users of Meta AI.
  • Voice or text interactions with Meta AI will serve as additional signals—similar to likes or follows—to shape what posts, Reels and ads people see across Meta apps.
  • Conversations about religion, sexual orientation, political opinions, health, race or ethnicity, philosophical beliefs and union affiliation will not be used for ad targeting, and voice use requires microphone permission with a visible indicator.
  • People who engage with Meta AI cannot opt out of this data use, though they can adjust Ad Preferences and feed controls; those who do not use Meta AI are not affected.
  • Cross‑app personalization from Meta AI depends on accounts being linked in the Center of Accounts, and Europe and the U.K. will follow separate timelines under local rules.