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Meta to Use Meta AI Chat Conversations to Personalize Feeds and Ads Starting December 16

Users won’t be able to opt out of the new personalization if they use Meta AI.

The logo of Meta is seen at Porte de Versailles exhibition center in Paris, France, June 11, 2025. REUTERS/Gonzalo Fuentes/File Photo
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PARIS, FRANCE - MAY 24: Mark Zuckerberg, chief executive officer and founder of Facebook Inc. attends the Viva Tech start-up and technology gathering at Parc des Expositions Porte de Versailles on May 24, 2018 in Paris, France. The VivaTech exhibition in Paris brings together nearly 1800 start ups alongside the largest international groups. (Photo by Christophe Morin/IP3/Getty Images)
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Overview

  • Meta will begin notifying people on October 7, and only interactions from December 16 onward will be used.
  • Text and voice chats with Meta AI will be combined with signals like likes and follows to shape recommendations across linked Facebook, Instagram, WhatsApp and Messenger accounts.
  • Encrypted messages are not affected, and Meta says it will exclude sensitive topics such as religion, politics, health, sexual orientation, race or ethnicity, philosophical beliefs and union membership from ad targeting.
  • The initial rollout will skip the European Union, the United Kingdom and South Korea as Meta continues talks with regulators.
  • Meta reports about 1 billion monthly users for Meta AI and says it does not currently plan to place ads inside chatbot conversations.