Overview

• Meta will begin using interactions with Meta AI to personalize content and ads across Facebook, Instagram, WhatsApp and other apps starting December 16, with in‑app notices to users beginning October 7.
• People cannot opt out of this change other than by not using Meta AI; data use depends on which accounts a person has linked in Meta’s Center of Accounts, and Meta says more than one billion people use its AI features monthly.
• Meta says it will not use conversations about defined sensitive topics for ads, will process prompts and responses from text, voice, images and devices like Ray‑Ban glasses, will keep WhatsApp message encryption intact, and will roll out later in the EU, UK and Korea.
• OpenAI has launched Instant Checkout inside ChatGPT in the U.S., enabling single‑product purchases for free, Plus and Pro users via the open‑sourced Agentic Commerce Protocol built with Stripe, with Etsy as the first merchant and plans for cart support and Shopify expansion.
• Industry coverage highlights that conversational discovery and agentic commerce may shift visibility and pricing power toward data‑rich platforms, raising concerns for small merchants and the dynamics of algorithmic pricing.