Overview

• Meta will begin the change outside the EU and UK due to stricter privacy rules, with European timing still undecided.
• Chats with the company’s AI on WhatsApp, Instagram and Facebook will be analyzed and stored to refine feed recommendations and advertising.
• Users cannot directly opt out of this data use, and the practical avoidance is not using the AI chatbot; WhatsApp’s “erweiterter Chat-Datenschutz” can block automatic inclusion per chat.
• Conversations may influence personalization across services when accounts are linked through Meta’s Accounts Center.
• Meta says sensitive topics are processed to run the AI but excluded from ad targeting, and private end-to-end encrypted messages between real contacts are not analyzed.