Meta to Shut Down Third-Party AR Creation Platform

Meta Spark, used for custom AR filters on Instagram and Facebook, will be discontinued in January 2025 as the company shifts focus to AI and new technologies.

Meta Spark will cease operations on January 14, 2025, removing all third-party AR effects from Meta's platforms.
Creators express disappointment, citing potential job losses and disruption to their work.
Meta will continue to provide its own AR effects on Facebook, Instagram, and Messenger.
The shutdown is part of Meta's broader strategy to prioritize AI and new form factors like AR glasses.
Alternatives like Snapchat's Lens Studio and Unity may see increased migration from displaced creators.