Overview

• Meta Spark will cease operations on January 14, 2025, removing all third-party AR effects from Meta's platforms.
• Creators express disappointment, citing potential job losses and disruption to their work.
• Meta will continue to provide its own AR effects on Facebook, Instagram, and Messenger.
• The shutdown is part of Meta's broader strategy to prioritize AI and new form factors like AR glasses.
• Alternatives like Snapchat's Lens Studio and Unity may see increased migration from displaced creators.