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2h ago

Meta to Roll Out Paid, Ad‑Free Facebook and Instagram in UK

The move follows ICO guidance to ensure meaningful consent over targeted ads.

People walk behind a logo of Meta Platforms company, during a conference in Mumbai, India, September 20, 2023. REUTERS/Francis Mascarenhas/File Photo
Mark Zuckerberg, chief executive of Meta. The company’s social media made the move after pressure from the UK’s data watchdog
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Overview

  • UK users aged 18 and over will be offered an ad-free subscription in the coming weeks at £2.99 a month on the web or £3.99 on iOS and Android for the first account.
  • Additional accounts can be added for £2 per month on the web or £3 on mobile under the same Meta Accounts Center.
  • Meta says subscribers will not be shown personalised ads and their personal data will not be used to show them ads.
  • A free, ad-supported version remains available, with tools such as Ad Preferences and “Why am I seeing this ad?” unchanged for non-subscribers.
  • The ICO welcomed the change and will monitor the rollout, as Meta cites app-store fees for higher mobile pricing and notes prior UK legal pressure from campaigner Tanya O’Carroll.