Overview
- Delivery will begin at low levels in a phased expansion expected to take several months.
- Threads placements run on Meta’s AI ad system and can be managed alongside Facebook, Instagram and WhatsApp.
- Supported ad formats include image, video and carousel units.
- Threads has surpassed 400 million monthly active users and recently outpaced X in daily mobile users on iOS and Android, according to Similarweb.
- Meta shares rose about 4% intraday on the Nasdaq following the announcement.