Meta to Revolutionize Video Recommendations with Unified AI Model

The tech giant's ambitious AI project aims to enhance user engagement across all platforms by 2026.

Meta is investing billions in AI to power video recommendations across all its platforms, aiming to enhance user engagement and relevance.
The company is developing a single AI model to replace separate recommendation systems for products like Reels, Groups, and the Facebook Feed.
This initiative is part of Meta's technology roadmap through 2026, with the goal of improving the efficiency and responsiveness of its video ecosystem.
Meta's investment includes purchasing Nvidia GPUs to support the scaling of its AI models.
The AI-powered recommendation engine has already shown an 8-10% increase in Reels watch time on the core Facebook app.