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yesterday

Meta to Open New Retail Stores to Boost Sales of VR and AI Glasses

Meta plans to hire retail staff to replicate its Burlingame store experience ahead of launching new AI-powered wearables.

An Oculus virtual reality headset is displayed during a media preview of the new Meta Store on May 04, 2022 in Burlingame, California
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Overview

  • Internal memos reveal Meta is preparing to open new stores beyond its sole Burlingame location to provide hands-on demos of its Quest VR headsets and Ray-Ban Meta smart glasses.
  • The company plans to recruit retail employees to support its physical expansion and enhance customer engagement with its hardware lineup.
  • Meta reported selling over 1 million units of its smart glasses last year and aims to build on that momentum with the rollout of half a dozen AI-powered wearables.
  • CEO Mark Zuckerberg said 2025 will be pivotal for determining whether the smart glasses line can mature into a core computing platform.
  • CTO Andrew Bosworth’s internal memo frames the retail push as essential to Meta’s mission to drive sales, retention and engagement across its hardware ecosystem.